The common customer communication practice after a meeting is to follow up by phone call or email. However, with the growing trend of business (not just personal) texting, with the simplicity and exceptional open rate results, more companies are including it as part of their overall marketing plan. Sending a photo with the text when thinking of a customer can provide better overall connection and personalization.
One of the ongoing challenges many founders will face at some point is the dreaded capital raise beyond friends and family. I have not met many entrepreneurs’ who actually enjoy the idea of going out to the market and asking for money. This year has been a typical year for us evaluating over 100 capital raise deals and most will never get funded for one specific reason – the PASSION is not directed to what matters most – EXECUTION.
September 15th is the time of the year that US corporate tax payers rush to get the final numbers to their accountants for the filing deadline (assuming they extended the returns with the automatic 6 month extension – IRS form 7004). It’s similar to the stress of April 15th individual tax filing deadlines. In many cases owners never fully analyze and disseminate the information from the corporate P&L and the corresponding tax return.