The almighty CRM (customer relationship management) system is the hub of client and prospect information for most businesses. There are numerous CRM systems used by individuals and organizations including SalesForce, Infusionsoft, Hubspot, Insightly, Zoho, Pipedrive, PipelineDeals, etc. The number of CRM systems continues to trend upward especially with inbound marketing becoming more and more prevalent.
Most of us that are involved in sales spend too much time chasing opportunities that aren’t’ significant enough to make a difference in sales results. The key is to move sales efforts to selecting higher-value targets. Targets could be defined as key ambassador’s, center’s of influence, conferences and the big one – current clients. Each should be evaluated to eliminate the “black hole” of wasted time. To win the dream clients/relationships it comes down to nurturing relationships. It’s imperative to pursue them over time, playing the long game.
If you are a cyclist living in a cold climate for the winter, there is an experience that comes every March with the approaching spring season. While riding, there are warm pockets where the temperature is warmer and the smells of spring are vivid in the olfactory system. It’s always a full body “tingling” up lifting feeling, moving from cold to warm pockets.