The common customer communication practice after a meeting is to follow up by phone call or email. However, with the growing trend of business (not just personal) texting, with the simplicity and exceptional open rate results, more companies are including it as part of their overall marketing plan. Sending a photo with the text when thinking of a customer can provide better overall connection and personalization.
Recently, I was speaking with a good friend who was considering leaving his long-term employer (financial services industry) and starting a business around his life passion of wine. He has become quite the expert in the space and has a unique idea centered on education and an online inventory platform. From a 10,000-foot viewpoint his concept appears to offer value to the market and he has a following of fans that love his content within this wide space of the wine industry.