It’s the question, we all think we can pinpoint in a second, my best customer is?
After hearing from my employees and readers over the last several years commenting on my blog, it’s time to finally summarize the best of the best blog posts in one eBook. These 70 short chapters will highlight the most popular blogs from the last 12 years. The most important component is that this summary will add value to your life and business. If you implement one of the ideas, it might be life changing just as it has been for our family, friends, colleagues and team members.
If you are a business owner or manage teams have you thought about what you will do for growth of your business and team this year? After reading a book titled Bluefishing by Steve Sims, the following resonated and might with you.
If you are a business owner, one of the challenges is ensuring continuity of communications from leaders to the team and clients. A content messaging challenge for many business owners that I have worked with is having only team members (or outsourcing partners) write all the content for the company.
The almighty CRM (customer relationship management) system is the hub of client and prospect information for most businesses. There are numerous CRM systems used by individuals and organizations including SalesForce, Infusionsoft, Hubspot, Insightly, Zoho, Pipedrive, PipelineDeals, etc. The number of CRM systems continues to trend upward especially with inbound marketing becoming more and more prevalent.
The common customer communication practice after a meeting is to follow up by phone call or email. However, with the growing trend of business (not just personal) texting, with the simplicity and exceptional open rate results, more companies are including it as part of their overall marketing plan. Sending a photo with the text when thinking of a customer can provide better overall connection and personalization.
September 15th is the time of the year that US corporate tax payers rush to get the final numbers to their accountants for the filing deadline (assuming they extended the returns with the automatic 6 month extension – IRS form 7004). It’s similar to the stress of April 15th individual tax filing deadlines. In many cases owners never fully analyze and disseminate the information from the corporate P&L and the corresponding tax return.
In the past two weeks, three close colleagues in the “big” corporate world sent the dreaded email to me – “Wayne, I wanted to reach out to see how you might be able to help with my next job search and contacts as my job was just eliminated?” Their roles were Chief Financial Officer, Chief Marketing Officer and VP Sales (Pharma, Manufacturing and Banking industries). Downsizing, slow business growth and wage costs were the reasons for their new job searches.