One key goal in my 4th upcoming book was to share some of my personal stories, learning experiences and lessons from other athletes. All of my past insane stories are covered in live presentations, but I have often forgot to include in the books. The books have been centered around the race, history and the athletes and not a personal day by day account of my race. However, there will be plenty in It's All About The Deca. You will love the The DECA Tool Kit in the book.
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The almighty CRM (customer relationship management) system is the hub of client and prospect information for most businesses. There are numerous CRM systems used by individuals and organizations including SalesForce, Infusionsoft, Hubspot, Insightly, Zoho, Pipedrive, PipelineDeals, etc. The number of CRM systems continues to trend upward especially with inbound marketing becoming more and more prevalent.
As we all roll into the New Year, consider taking a tour of your 2016 calendar and build a +- Review Sheet. It may offer insights to what to do more of and less of in 2017 to keep your emotions in check.
As the year of 2016 comes to a close and you are perhaps doing a bit of self- reflecting, ask yourself: did you DARE yourself with action or just dream about it? I wonder how many new entrepreneurs started to launch their ideas into a real business with sales as I wrote about December, 2015.
As the year comes to a close, I wish all of you the very best holiday season with your family and friends. I hope you were able to achieve your fitness, racing and life goals in 2016. If not let me know and I will offer some ideas and suggestions for 2017!
Build momentum into 2017 by asking your top 3 customers what it would take to get an incremental increase in business within your specialty. Ask about what your competitors are doing and how you can assist for a small percentage of increased business.
The common customer communication practice after a meeting is to follow up by phone call or email. However, with the growing trend of business (not just personal) texting, with the simplicity and exceptional open rate results, more companies are including it as part of their overall marketing plan. Sending a photo with the text when thinking of a customer can provide better overall connection and personalization.
As the business world has evolved to more discussions around the health benefits of standing with the stand up desk station and sitting in front of the computer classified as the “New Smoking”, have you considered how standing up can help your presentations, writing and sales results, beyond the health benefits? “New research from Texas A&M University showed a 46% increase in worker productivity by standing up.”, IIE Transactions on Occupational Ergonomics and Human Factors. They looked at two control groups for 6 months and productivity was measured by how many successful calls each group made from stand up desks vs. sitting.
If you have an upcoming presentation, investor pitch, platform talk or round table, consider redrafting your talk to make it much shorter and concise. Yes this is common sense, but it’s very difficult to do. If your allotted speaking time is for 10 minutes, draft your presentation to be completed in 4 minutes.
One of the ongoing challenges many founders will face at some point is the dreaded capital raise beyond friends and family. I have not met many entrepreneurs’ who actually enjoy the idea of going out to the market and asking for money. This year has been a typical year for us evaluating over 100 capital raise deals and most will never get funded for one specific reason – the PASSION is not directed to what matters most – EXECUTION.